X – Hanna Xu logo Large x logo LinkedIn account – hannaxu LinkedIn logo linked to the LinkedIn account for Hanna Xu hello@hannaxu.com Email icon linked to hello@hannaxu.com

Apple

Influence without control, the power of storytelling. The biggest thing I’ve learned at Apple is how impactful telling a good story can be. The right presentation can sell our designs, get the right stakeholders on our side, and create a better experience for our customers.

Over the past five years, I worked as a senior product designer within Apple Services. The first two years, I worked on Ad Platforms. Currently, I work on Apple Business Connect helping businesses take control of how their brand shows up across Apple Maps, Wallet, Siri, and more

Company

Apple

Tools

Sketch, Keynote, After Effects, Photoshop

Year

2019—Present

Team

Hanna: Senior Product Designer
& the wonderful design, product, and engineering teams in Services

Picture of my office

DRI (Directly Responsible Individuals)

At Apple, we have DRIs who are the driving individuals for different projects. DRIs help create ownership and accountability. I’ve been the design DRI to numerious tentpole projects that shaped two products.

Three iPhone screens show placement examples of Apple Search Ads

Picture from news release: New ad placements from Apple Search Ads

Day In the life

  • Collaborate with product managers, engineers, ux writers, product marketing, and other designers both on my team and cross-teams
  • Spearhead projects, design interfaces, and present my work to stakeholders and leadership
  • Mentor and help guide newer designers and as an intern iBuddy 😄
  • Successful timely delivery of compelling experiences that increased revenue and made Apple’s products better for the end user
  • Part of the team that worked on 0 to 1 product that help revolutionize how businesses represent themselves within Apple
Apple Business Connect screen on MacBook Pro.

Picture from news release: Introducing Apple Business Connect