Hanna Xu
Senior Product Designer with 12 years of experience. Specializing in messaging, video, brand management, and advertising.
EXPERIENCE
Apple. Senior Product Designer
December 2019—Present. Cupertino, CA
- Senior designer within Apple Services
- Design DRI (Directly Responsible Individual) for multiple tentpole projects within two major products: Business Connect & Ad Platforms
- Successful timely delivery of compelling experiences that launched to millions of users
Gfycat (acquired by Snap Inc). Product Design Lead
March 2016—November 2019. Palo Alto, CA
- Head of design at an early-stage, venture-backed consumer startup; first to offer video encoding for GIFs; among the top 100 most visited websites in the U.S.
- Developed and implemented design strategies & product decisions; determined design priority/scope of projects & managed deliverables between myself, the design team & other stakeholders; integral in increasing Gfycat’s MAUs from 56 million to 180 million+
Gfycat. Design Consultant
November 2015—March 2016. Mountain View, CA
FortyWings. Co-founder & Design Lead
July 2015—December 2016. Sunnyvale, CA
- Key member of founding team; involved in all the major decisions of the creation of Buzz, a messaging application
- Reached out to potential investors & tech news sites that led to a feature on Techcrunch and Apple’s Best New Apps. During the feature, Buzz hit Top Free Social Networking App (#12) and Top Free App (#48)
Tango. Product Designer
March 2014—July 2015. Mountain View, CA
- Design lead for Core Communications (calling, messaging, video), Chat Evolution, & Cleanup at a global top ten messaging application with over 300M registered users
- Collaborated with the PM lead to decide focus areas and projects; managed a team of designers and deliverables; facilitated and led design critique/alignment meeting with the entire design team
Locket (acquired by Wish). Designer
June 2013—March 2014. San Francisco, CA
- Lead designer and first hire for Locket, a lockscreen application; worked with top brands and agencies (Hershey’s, R/GA, AKQA, Lancome, M&C Saatchi, Victoria’s Secret, Interscope, Purina, etc.)
AWARDS & FEATURES
Our Favorites for Gfycat (Apple)
Apps & Games We Love for Gfycat (Apple)
Best New Apps for Buzz (Apple)
Say it with a Sticker for Buzz Stickers (Apple)
Best Apps of 2014 for Locket (Google)
App of the Week for Locket (Gizmodo)
AppAttack Winner 2013 for Locket (GMIC)
Bitpay Sponsor Prize @ Angelhack 2014
1st Runner-Up @ HP API Hackathon 2014
EDUCATION
