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Hanna Xu

Product Designer at Apple. Based in Silicon Valley.


Apple. Senior Product Designer
December 2019 – Present. Cupertino, CA

Gfycat. Product Design Lead
March 2016 – November 2019. Palo Alto, CA

  • Head of design at an early-stage, venture-backed consumer startup; among the top 100 most visited websites in the U.S.
  • Developed and implemented design strategies & product decisions; determined design priority/scope of projects & managed deliverables between myself, the design team & other stakeholders; integral in increasing Gfycat’s MAUs from 56 million to 180 million+
  • Oversaw creative direction of the company; created and maintained Gfycat’s brand; designed responsive web, iOS and Android experiences, across the entire product lifecycle from ideation to execution
  • Advocated for users & design best practices; presented design decisions & thoughts to stakeholders while working under tight deadlines and limited resources
  • Managed a small team of designers; delegate projects & facilitate critiques

Gfycat. Design Consultant
November 2015 – March 2016. Mountain View, CA

FortyWings. Co-founder & Design Lead
July 2015 – December 2016. Sunnyvale, CA

  • Key member of founding team; involved in all the major decisions of the creation of Buzz, a messaging application
  • Determined MVP, created and launched iOS & Android applications, took charge of branding & marketing design
  • Reached out to potential investors & tech news sites that led to a feature on Techcrunch and Apple’s Best New Apps. During the feature, Buzz hit Top Free Social Networking App (#12) and Top Free App (#48)

Tango. Product Designer
March 2014 – July 2015. Mountain View, CA

  • Design lead for Core Communications (call, messaging, video), Chat Evolution, & Cleanup at a global top ten messaging application with over 300M registered users
  • Collaborated with the PM lead to decide focus areas and projects; managed a team of designers and deliverables; facilitated and led design critique/alignment meeting with the entire design team; worked closely with executives, product, & engineers

Locket (acquired by Wish). Designer
June 2013 – March 2014. San Francisco, CA

  • Lead designer and first hire; worked closely with CEO, co-founders, & sales exec; worked with top brands like Hershey’s, R/GA, AKQA, Lancome, M&C Saatchi, Victoria’s Secret, Interscope & Purina


Washington University in St. Louis
Sam Fox School of Design and Visual Arts
BFA in Communication Design


Our Favorites by Apple (Gfycat)
Apps & Games We Love by Apple (Gfycat)
Best New Apps by Apple (Buzz)
Say it with a Sticker by Apple (Buzz Stickers)
Best Apps of 2014 by Google (Locket)
App of the Week by Gizmodo (Locket)
AppAttack Winner 2013 by GMIC (Locket)
Bitpay Sponsor Prize @ Angelhack 2014
1st Runner-Up @ HP API Hackathon 2014


Design Google Material Design, Apple Human Interface Design, Responsive Web, Product Strategy/Product Management, UX Design, User Research, Prototyping, Illustration, Visual/UI Design, Messaging/Social Applications, Cross-functional Collaboration

Love to use Sketch, Affinity Designer, Zeplin, Dropbox Paper, Paper & Sharpie

Also skilled at Adobe Creative Suite (Photoshop, InDesign, Illustrator, Dreamweaver), Microsoft Word, PowerPoint, Keynote, InVision, Picking Up New Tools

Working knowledge of HTML/CSS, Adobe AfterEffects, & Spoken Chinese